Almost all TV Recorders (PVRs, Media Centre PC's etc) available in the market come with fast forward options. Don't let the marketing hype fool you. Make sure you choose a TV Recorder that can fast forward at greater than '60x', as well as skip the ads.

With an IceTV enabled TV Recorder, you get the best of both worlds. Enjoy total freedom in the way you watch your favourite shows, with multiple fast-forward options, as well as the added benefits of a button to skip through the ads.

Enjoy your shows at a time that suits you and easily avoid those annoying interruptions. Imagine never having to watch another ad while watching your favourite shows, ever again. Let IceTV record all your favourite shows for you and then watch whatever you like, whenever you like, without the ads.

Some of the TV Recorders that support IceTV even offer multiple 'ad-skip' options and/or allow you to manually adjust the time being skipped with each button push (i.e. 30, 60, 90 seconds). Giving you the freedom to decide how you want to avoid the interruptions. The choice is yours.

Ad Skip versus just Fast Forwarding

Fast forwarding through the ad breaks when watching your favourite shows on playback or while time-shifting is great, but you still have to concentrate on the TV screen to make sure you don't miss the start of your show again.

Example of TiVo's Fast Forward Billboard (www.tivoadvertising.com)

With an 'ad skip' button it can be as simple as 'click, click, click and the ads are gone'. It's much faster than fast forwarding and requires far less concentration. Once you get the hang of it, you will honestly wonder how you ever watched live TV.

The other advantage of the 'ad skip' button, is that it can defeat the inevitable onslaught of the 'overlay ad', or 'Fast Forward Billboards' as TiVo refers to them as. They are basically a new form of TV advertising being used in other countries, which 'pop-up' as soon as you start fast forwarding through an ad break. They are undoubtedly the most intrusive form of TV advertising we have ever seen and because you are concentrating while fast forwarding, they're unavoidable. Unless of course, you have an 'ad skip' button as these ads are triggered by fast forwarding.

TiVo have used their intrusive 'Fast Forward Billboards' for quite some time. When promoting these 'Fast Forward Billboards' to potential advertisers, TiVo describe them as making 'TV spots more noticeable' and '... when ads are viewed in time-shifted environments and during fast-forward and rewind modes, your message is always seen and heard.' (www.tivoadvertising.com - 5/8/2010).

There are other PVR brands in Australia and New Zealand that are rumoured to be moving towards introducing this form of advertising in the very near future. If you were a TV Network or a group representing the TV Network's here locally, you'd probably do the same. Depending on what you like, the odd TV commercial may not be annoying, but without an 'ad skip' button available, you won't have the choice.

Don't be forced to continue to watch the ads on TV. All IceTV enabled TV Recorders come with an 'ad-skip' button, along with many more advanced features that will enhance, instead of restrict the way you watch & enjoy all your favourite shows on digital TV.

Record every episode of your favourite TV shows automatically and watch them at a time that suits you. The choice is yours. Snack on TV or sit down for a full feast and skip the ads.

Everyone is different in the way they want to consume TV and other digital media at home. With IceTV there are heaps of TV Recorder options to choose from. To help you decide which is right for you, we've broken them up into 3 basic categories;

Only IceTV offers 7-day phone support and email support. So whether you have a technical query or just want to find out more about IceTV and the way it will change the way you watch TV, don't hesitate to contact us.